SWOT Analysis For A New Product Launch

First Business English know that when planning to launch a new product, businesses often perform a SWOT analysis to evaluate its potential. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This strategic tool helps companies assess internal and external factors that can influence the success of a product. For Business English learners, understanding how to talk about SWOT analysis is essential when discussing product development, business planning, or market strategy. In this First Business English article we present the key vocabulary and phrases used to discuss SWOT analysis for new product launches with an example paragraph to help you get started talking about SWOT analysis in your own organization.

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Key Vocabulary and Phrases

• SWOT Analysis – a structured planning method used to evaluate a business idea or product

• Internal Factors – strengths and weaknesses within the company

• External Factors – opportunities and threats from the market or competitors

• Competitive Advantage – what makes a product better than others

• Target Market – the specific group of customers a product is aimed at

• Market Trends – changes or developments in the industry or customer behavior

• Cost-Effective – a product or strategy that gives good value for money

• Brand Recognition – how well people know your brand

• Customer Feedback – opinions from people who use or test the product

• Barriers To Entry – challenges or difficulties in entering a market

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Example Phrases for Discussing a SWOT Analysis

• “One of our key strengths is our experienced design team.”

• “A major weakness is our limited marketing budget.”

• “There’s an opportunity to enter emerging markets.”

• “A threat we must consider is increased competition.”

• “We need to capitalize on our strong online presence.”

• “The product’s price point may be too high for some consumers.”

• “Let’s focus on minimizing the weaknesses in the final phase.”

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Performing a SWOT Analysis for a New Product

Let’s imagine a company is planning to launch a new eco-friendly water bottle. A SWOT analysis could look like this:

Strengths

• The bottle is made from 100% recycled materials, appealing to environmentally conscious consumers.

• The company already has a loyal customer base and strong brand recognition.

Weaknesses

• The production cost is higher than regular plastic bottles.

• The company has limited experience in this product category.

Opportunities

• Growing demand for sustainable products in global markets.

• Partnerships with fitness influencers could promote the product online.

Threats

• Other companies are launching similar products.

• Rising material costs may affect profit margins.

By analyzing these factors, the company can decide how to position the product, which risks to manage, and what strategies to adopt for a successful launch.

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Example Paragraph

Our team recently conducted a SWOT analysis on the new eco-friendly water bottle we plan to release next quarter. One major strength is that it’s made entirely from recycled materials, which aligns with current market trends and our brand values. However, a clear weakness is the higher cost of production, which may impact pricing. On the positive side, there’s a strong opportunity to expand into new markets where sustainability is a growing concern. A key threat is that competitors are releasing similar products at lower prices. The analysis helped us refine our strategy and improve the product before launch.

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Conclusion

A SWOT analysis is a powerful tool for businesses to evaluate a product before it hits the market. For Business English learners, being able to describe each part of the analysis using clear and professional language is a great way to build communication skills in business. By using the vocabulary and phrases above, you can confidently participate in meetings and discussions related to product planning and business strategy. To learn more or to practice your business English language skills simply book a lesson with us at First Business English.